Sales Development Representative - Elite (American Football)
Hudl
At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces.
We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.
Ready to join us?
Your Role
We're looking for a Sales Development Representative (SDR) to join our sales team and drive revenue growth by generating pipeline, qualifying leads, and selling Hudl products. This position will sit within Hudl's Elite American Football Sales Group and will exclusively work to open new doors and land new logos with FCS and FBS teams.You will partner directly with an Account Executive to determine the proper approach to negotiating deals within your market and territory. Having football experience is great, but tenacity and relentless willingness to establish new relationships is critical.
As a Sales Development Representative, you'll:
- Generate and qualify leads. You will conduct outbound activities, including prospecting and cold calling a variety of buyer personas (coaches, agents, analysts, etc.) to establish a Hudl relationship. You'll also qualify inbound leads and route them to the appropriate Account Executive.
- Maximize deal value. You will partner with the Account Executive to negotiate deals and maximize deal value, keeping in mind both total revenue and profitability. You will also connect the Account Executive with customers who could benefit from a larger or more complex package.
- Be a product resource. You'll demonstrate product features to prospective customers. You'll also provide resources to customers to improve usage and knowledge (expert chats, tutorials, etc.) and set proper expectations of what Hudl products can and can't do.
- Drive strategy and efficiency. You will build a Territory Success Plan to create the path to surpassing sales goals and analyze prospecting and nurturing processes to provide analysis for improvement. You will also coordinate the day-to-day activities of any Intern SDRs.
This role requires three days in our Lincoln, NE headquarters per week, so we're only considering candidates who live within commuting distance Lincoln, NE at this time
Must-Haves
- Sales-skilled. You possess essential sales skills like negotiation, prospecting, closing, and objection handling.
- Detail-oriented. You can data mine to generate target lists for campaigns and outbounding. You will also maintain an accurate Salesforce pipeline by properly moving opportunities.
- A constant learner. You are willing to learn different markets and how to effectively sell to each one.
- Organized and professional. You can maintain professional communications within email and Slack.
Nice-to-Haves
- Sales-certified. You have, or are willing to obtain within the first six months, a Sales Challenger certification.
- Tech savvy. You are familiar with a full sales stack, including software like Salesforce, Hudl Admin, and Outreach.
- Experienced. Previous work experience is preferred, and a degree is also preferred.
- Collegiate football background. Experience with or knowledge of elite football front and back offices. This also includes an understanding of college recruiting and professional draft scouting.
- Sales oriented. Passion for building your own book of business and relationships in this space.
Our Role
- Champion work-life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time, company-wide holidays and timeout (meeting-free) days, remote work options and more) so you can enjoy your personal life too.
- Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas.
- Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
- Provide an environment to help you succeed. We've invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech stack and hardware to do your best work.
- Support your mental and physical health. We care about our employees’ wellbeing. Our Employee Assistance Program, employee resource groups and fitness partner Peerfit have you covered.
- Cover your medical insurance. We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits.
- Contribute to your 401(K). Yep, that’s free money. We’ll match up to 4% of your own contribution.
Compensation
The base salary range and on-target earnings (OTE) for this role are displayed below. Typically, the total compensation will fall within the middle of the OTE band.
Our compensation decisions are based on an individual's experience, skills and education in line with our internal pay equity practices.
Final compensation will depend on your performance against quotas outlined in your Individual Sales Plan (ISP) upon hire.
Inclusion at Hudl
Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong.
We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. But we recognize there’s ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports.
We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.

