Job Title: Client Relations and Marketing Manager

Status: Full-Time, Exempt

Reports To: Client Relations Committee Chair and Firm Administrator

Position Summary:

Cline Williams Wright Johnson & Oldfather, L.L.P., has an immediate opening for a driven, hardworking, tech savvy, highly organized Client Relations and Marketing Manager. The position requires a blend of strategic vision and executional capabilities.

The Client Relations and Marketing Manager, under the direction of the Chair of the Client Relations Committee and the Firm Administrator, shall coordinate and oversee firm operations relating to marketing and business development over all office locations including budget, idea generation, professional development for business development, and shall supervise and train the firm’s Client Relations and Marketing Coordinator. The Client Relations and Marketing Manager shall have such other responsibilities for assisting in client relations as designated by the Client Relations Committee Chair, the Firm Administrator, or the Administrative Partner.

Essential Functions and Responsibilities

1. Design, implement, and facilitate annual marketing plan for the firm and for each office location including an annual review of the Substantial
Clients List, Client Service Team List, Referral Sources List and Prospective Client List.

2. Prepare the annual client relations budget with the Client Relations Chair and the Firm Administrator.

3. Track and report the return on investment for annual client relations budget.

4. Work with the Client Relations and Marketing Coordinator to organize, monitor and implement client relations and recruiting events, including:

• Law forums
• Table sponsorships
• Client appreciation events
• Special Seating events
• Law student and law school events
• Other special events

5. Develop and analyze client satisfaction surveys.

6. Supervise and assist with RFP processes from desirable prospective clients.

7. Oversee business development activities, including:

• Assisting attorneys in planning for client presentations
• Coaching for prospective client meetings and presentations
• Analyze sponsorship opportunities
• Identify and assist attorneys with leadership and community positions
• Design and implement marketing training seminars for attorneys
• Provide guidance and training for associate and other attorneys
• Assist individual attorneys with business development plans

8. Design and implement standardized firm branding and image across all communication platforms.

9. Coordinate and oversee firm communications and electronic marketing efforts utilizing the Client Relations and Marketing Coordinator, for the following:

• Website
• External communications, including firm announcements, newsletters, and articles
• Internal communications
• All public relations efforts
• All social media presence
• Solicit and coordinate with outside consultants, if requested

10. Develop, administer and maintain marketing database which includes client and prospective client information, mailing lists, etc.

11. Examine market trends for growth opportunities and analyze marketing efforts from competition.

12. Design, monitor and finalize written materials to be used at client relations events and for prospective clients.

13. Manage Awards, Rankings, Directories and Surveys

• Best Lawyers
• Chambers and Partners
• American College of Trial Lawyers, Real Estate Lawyers, Employment Lawyers, etc.
• Benchmark Litigation
• 40 Under 40
• Super Lawyers
• 5280 Best of the Best

14. Coordinate with the Client Relations and Marketing Coordinator to assist attorneys in the planning and production of webinars and seminars, including written and electronic formats.

Skills and Educational Requirements

1. Bachelor’s degree in marketing or a related educational field.

2. Prior professional services marketing experience preferred.

3. Knowledge of and experience with professional services marketing, including ability to understand and apply applicable professional rules of ethics and conduct; knowledge of ABA Rules of Professional Responsibility as they relate to law firm marketing preferred.

4. Experience working with marketing technology including:

• CRM
• CMS
• Websites and associated analytics
• Social media

5. Proficiency with Word, Outlook, Excel, PowerPoint, and related programs.

6. Excellent verbal and written communication skills.

7. Resourcefulness and ability to work independently.

8. Excellent organization; ability to prioritize work and handle strict deadlines and multiple tasks.

9. Attention to detail and ability to creatively problem solve.

10. Ability to confidently and effectively interact with clients, prospects, referrals, attorneys and other employees in a team environment, and ability to train and develop members of the firm’s client relations and marketing team.

11. Ability to maintain confidentiality and use discretion and tact.

Physical Demands

1. Must be able to effectively operate a computer in addition to other office productivity machinery, such as a copier, and printer.

2. Occasionally must be able to lift/carry/push/pull up to 20 to 30 pounds.

3. Must maintain current driver’s license and be able to meet applicable auto insurance guidelines.

4. Must be able to safely operate a motor vehicle in the performance of job duties as necessary.

Work Schedule and Conditions

Normal work hours will be Monday through Friday from 8:00 a.m. to 5:00 p.m. Additional hours may be required as needed to meet the needs of the firm. Some travel may be required. The majority of the hours will be spent in a professional office environment. This position is classified as exempt and shall not be eligible for overtime pay for hours worked over 40 in a workweek.

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person